One Order Management System, endless possibilities

Every touchpoint matters in the omnichannel era. Never miss an opportunity to be where your customers are: harness the power of modern technology to create flawless customer experiences.
Connect your customer experiences to their back-end execution, so you can reach out to customers faster than your competitors.

How Kbrw’s Order Management System helps you manage omnichannel customer experiences

Available-
to-promise
Promise what you can deliver and deliver what you promise
Expose offers, control inventories
See and control inventory in any sales channel
Create awesome experiences
Deploy new customer journeys and customer experiences
Stay tuned with alerts and notifications
Real-time, event-triggered alerts and notifications keep you updated
"...our high-performance OMS from Kbrw has given us the flexibility to increase our omnichannel strategy in our different markets, but also to be more responsive to our customers' needs and ensure the best possible experience."
Emilie Barbato, Business Applications Manager at Etam

Better offers, made more accessible

Kbrw’s Order Management System ensures you can offer your products everywhere, maximising exposure across every channel. It will also dynamically expose the best offer on the most appropriate channel to maximise your conversion.

Enlarge your offers and maximise sales opportunities

Fit offers to 
the channel
Consolidate offers and dynamically manage your product strategy across your channels
Availability everywhere, across channels
Extend the availability of your offers across every channel. Maximise exposure for the optimum opportunity to sell
Boost conversions with value-added services
Provide the best service and delivery options adapted to channel or product offers

Click & collect
Purchase online and pick up later in store
Ship-from-store
Advanced in-store fulfilment option that enables stores to become fulfilment points
Order in-store
Enables in-store shoppers to order and reserve items online
Reserve online
Enable shoppers to reserve in-store items online, and pick them up from store
Offer generation
Enable automated offer generation and management on your e-commerce site or marketplaces
Offer with dropshipping
Extend your product catalogue by allowing offers from trusted suppliers

Increase profitability

An Order Management System contributes to improved profitability by extending control of your offer strategy across different channels and market segments.

Maximise profitability

Match your offer to the sales channel
Adapt your promotional strategies to achieve the best possible price
Increase 
conversion
Increase e-commerce conversions with better management of orders and availability
Capture 
high-value segments
Create and develop innovative new customer journeys for high-value segments

Pricing integration
Integrate your channel pricing strategy into offer generation
Delivery options
Pick and choose the best delivery option from those available
Pre-order, back-order
Convert needs into orders by managing future stocks and coordinating production backlogs
Order customisation
Allow customised product or service the moment when the order is placed
VIP orders
Assign priority to orders from repeat and/or high-value customers
Substitution management
Increase conversion by proposing substitute items

Master promotional campaigns

Promotional campaigns are important moments for your business. A high-performance Order Management System ensures you shine at these vital moments: complete flexibility helps you to customise rules and increase capacity. ensuring you capture value during your promotion.

Key functionality for managing promotional campaigns

Rule-based management
Manage critical sales periods (Black Friday, Sales period, private sales) with dedicated rules
Pre-preparation for your special moments
Prepare your system both business-wise and technically to optimise your business for a sales surge
Offer personalised promotional experiences
Dynamically manage promotions with a personalised touch

Business engine
Create new customer journeys with rules and workflows - as easy as writing ‘if, then’
Simulate your rules
Test your rules: simulate their impact in advance to eliminate errors and mistakes
Customised promotions
Provide customised and dynamic promotional offers based on customer profiles
Subscription
Create subscription offers and manage recurring purchase programs
Coupons and loyalty programs
Manage digital coupons and loyalty programs and combine them with promotional offers to boost sales
Payments and cash-back
Provide integrated payment options, cashback or credit options to stimulate conversions

Omnichannel enablement

Customers today are, by default, omnichannel customers. Kbrw’s Order Management System ensures vital synergies and collaboration between your physical stores and every online touchpoint.
"Omnichannel customers are more valuable on multiple counts... they spent an average of 4% more on every shopping occasion in the store and 10% more online than single-channel customers."
Emma Sopadjieva, Utpal M. Dholakia and Beth Benjamin, Havard Business Review

Capture omnichannel value with Kbrw’s Order Management System

Synchronise on/offline journeys
Perfectly synchronise your customers’ omnichannel experiences
Fulfilment from everywhere
Transform your physical stores into fulfilment points for proximity and convenience
Drive customers to store
Motivate customers to proactively visit or just casually drop in to nearby stores

Synchronise flows
Synchronise flow for your own ecommerce and marketplaces
Return, exchange
Omnichannel return and exchange. Return orders to stores or warehouses
Pickup/delivery by slots
Allow scheduled timeslot for pickup or delivery, manage fresh product pickups
Omnichannel basket
Link baskets with your global inventory. Avoid over-promising and customer frustration
Competitive fulfilment
Better and faster online order fulfilment by incentivising stores to compete on their fulfilment
Express pickup/delivery
Allow customers to pickup online orders from store with very short delay

The heart of your omnichannel ecosystem

Modern organisations operate a wealth of solutions. Your Order Management System should be the beating heart of your digital ecosystem.

Multiply the potential of your digital ecosystem

Proprietary ecosystem
Easy integration with your other digital business ecosystem (WMS, CMX...)
Marketplace integration
Enable offer generation and order placement on marketplaces
Pickup location integration
Integrate delivery/pickup points and track/trace order status
3PL integration
Closely integrate with third-party logistics to scale your capacity
Quick commerce integration
Enable quick commerce with enhanced in-store order preparation
Last-mile delivery integration
Integrate last-mile delivery suppliers
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